Taxonomy and its Framework - Authoring
Jul 04, 2024, 20:06 IST
Publish Story's Taxonomy helps organise content with categories and tags for improved navigation, SEO, and user experience.
Imagine a filing system specifically designed for your articles, allowing you to categorise them into clear and relevant groups. This not only makes it easier for users to navigate your website and discover content they'll enjoy, but it also helps search engines understand your content better, potentially boosting your website's ranking. With Publish Story's Taxonomy, you can create a user-friendly and SEO-friendly website structure, ultimately leading to a more successful online presence.
A taxonomy is a pre-defined classification that provides an unambiguous conceptual framework. The classification describes and separates mutually exclusive categories and subcategories of topics. Taxonomies help individuals and search engines find and retrieve information and content. When you tag your content appropriately with the given taxonomy, it gets correctly classified. This helps anyone find your content using either the search tool or navigating to it manually.
The content taxonomy includes two parts – categories that describe the topic context or “aboutness”, and a set of orthogonal content attributes such as content language, format, language, source, media type, etc. The categorisation will have a hierarchical structure having a parent-child relationship.
This hierarchy forms a structure to create a hierarchy tree for:
1. Categorisation of the content based on its nature, genre, origin, writing style, coverage etc
2. Search improvement using taxonomy
3. Empowering Business to achieve
How Taxonomy Framework works?
With the vast quantities of news content available online about every topic, it can be a challenge to source content about what users are interested in without getting a lot of noise as well. To help users find the topics they are interested in, publishers organise content into taxonomies. We can use it to combine the right content with the right readers, listeners and viewers. That’s why metadata is so essential.
There have been various attempts to define the Taxonomy and categorise the content. Several standards have been published and are being followed. One of the best categorizations of the Taxonomy framework for various media content are from IPTC (https://iptc.org/standards/media-topics/). IPTC Subject Codes was designed to standardise all news content classification. IPTC focuses on a broader range of topics, making it more useful for business intelligence.
The IPTC model has defined 4 levels of hierarchy. Publish Story has used the categorization from IPTC and has extended its model and defined its own model to support upto 6 levels of hierarchy. This allows business to further add more hierarchy or categorization. Even every business can have different aliases for the same taxonomy tag according to the use case.
Starting from left towards right, every two digits represent a level.
e.g.
code : 010111030000
name : music theatre
Ancestors/Hierarchy
010000000000 (arts, culture, entertainment and media) -> 010100000000 (arts and entertainment) -> 010111000000 (theatre) -> 010111030000 (music theatre)
A taxonomy is a pre-defined classification that provides an unambiguous conceptual framework. The classification describes and separates mutually exclusive categories and subcategories of topics. Taxonomies help individuals and search engines find and retrieve information and content. When you tag your content appropriately with the given taxonomy, it gets correctly classified. This helps anyone find your content using either the search tool or navigating to it manually.
The content taxonomy includes two parts – categories that describe the topic context or “aboutness”, and a set of orthogonal content attributes such as content language, format, language, source, media type, etc. The categorisation will have a hierarchical structure having a parent-child relationship.
This hierarchy forms a structure to create a hierarchy tree for:
1. Categorisation of the content based on its nature, genre, origin, writing style, coverage etc
2. Search improvement using taxonomy
3. Empowering Business to achieve
- Personalisation and recommendation services based upon user preference
- Defining the strategy based upon data analytics (Page Views, stickiness, scrolling, etc) to understand what kind of content is being read/consumed or trending
How Taxonomy Framework works?
With the vast quantities of news content available online about every topic, it can be a challenge to source content about what users are interested in without getting a lot of noise as well. To help users find the topics they are interested in, publishers organise content into taxonomies. We can use it to combine the right content with the right readers, listeners and viewers. That’s why metadata is so essential.
There have been various attempts to define the Taxonomy and categorise the content. Several standards have been published and are being followed. One of the best categorizations of the Taxonomy framework for various media content are from IPTC (https://iptc.org/standards/media-topics/). IPTC Subject Codes was designed to standardise all news content classification. IPTC focuses on a broader range of topics, making it more useful for business intelligence.
The IPTC model has defined 4 levels of hierarchy. Publish Story has used the categorization from IPTC and has extended its model and defined its own model to support upto 6 levels of hierarchy. This allows business to further add more hierarchy or categorization. Even every business can have different aliases for the same taxonomy tag according to the use case.
Starting from left towards right, every two digits represent a level.
e.g.
code : 010111030000
name : music theatre
Ancestors/Hierarchy
010000000000 (arts, culture, entertainment and media) -> 010100000000 (arts and entertainment) -> 010111000000 (theatre) -> 010111030000 (music theatre)