Scroll Depth - Analytics
Jul 15, 2024, 12:53 IST
Publish Story's Scroll Depth tracks audience engagement with real-time data and visual tools, revealing drop-off points and optimizing content for maximum impact.
Uncover how your audience interacts with your content on desktop and mobile web using Publish Story's scroll depth. This powerful feature tracks scrolling behaviour to reveal engagement levels and opportunities for optimization.
Visualise Engagement with Heads-Up Display (HUD): (Desktop Only)
Identify Drop-Off Points: Gain a visual understanding of reader engagement through grey bars overlaid on your webpage. The length of each bar represents where visitors stop scrolling the most, essentially highlighting potential areas where reader interest might decline.
Real-Time Scrolling Activity:
A blue bar at the bottom-left corner of your screen displays the percentage of visitors who have stopped scrolling at the currently visible portion of the page. This provides a live snapshot of reader behaviour.
Insights from Real-Time Dashboard:
Scroll Starts: Understand the percentage of visitors who initiate scrolling after landing on a page. This metric helps identify potential bounce rates and areas for improvement.
Median Max Scroll Depth: Track the percentage of the page viewed by 50% of visitors in the last 3 hours. This data point allows you to compare scroll performance across your Top Content and identify high-performing pieces
Visualise Engagement with Heads-Up Display (HUD): (Desktop Only)
Identify Drop-Off Points: Gain a visual understanding of reader engagement through grey bars overlaid on your webpage. The length of each bar represents where visitors stop scrolling the most, essentially highlighting potential areas where reader interest might decline.
Real-Time Scrolling Activity:
A blue bar at the bottom-left corner of your screen displays the percentage of visitors who have stopped scrolling at the currently visible portion of the page. This provides a live snapshot of reader behaviour.
Insights from Real-Time Dashboard:
Scroll Starts: Understand the percentage of visitors who initiate scrolling after landing on a page. This metric helps identify potential bounce rates and areas for improvement.
Median Max Scroll Depth: Track the percentage of the page viewed by 50% of visitors in the last 3 hours. This data point allows you to compare scroll performance across your Top Content and identify high-performing pieces